12/22/2023 0 Comments Ad impression share![]() ![]() The most important ad groups must have an impression share near 100%. ![]() If you have well structured your Adwords account and campaigns, ad groups report is for example interested to watch carefully if your ads are really shown to people who count for you. Notice that if you add “Search impression share”, “Search Lost IS (Budget)” and “Search lost IS (ranking)”, you will find 100%
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